新概念雙語：3種傳媒技能讓數(shù)字傳媒人工作自如

From journalism to digital marketing to the finance or business fields, nearly every industry's hiring managers are clamoring for talent who know the golden rule: Content is king.

從新聞業(yè)到數(shù)字營銷，再到金融或商務(wù)領(lǐng)域，幾乎每一個產(chǎn)業(yè)的招募經(jīng)理都熱切地招募那些能夠深諳這個黃金法則的員工：他們知道“內(nèi)容為王”是什么意思。

Having a comprehensive view on digital media, then, and being able to produce and disseminate such content — whether SEO-optimized blog posts, internationally aimed articles, or photo essays — is a huge advantage for job seekers across the board.

對數(shù)字媒體擁有全方位的見解，并且能夠創(chuàng)造和宣傳具備這些特性的內(nèi)容：無論是優(yōu)化搜索引擎后的博客帖子，還是具有國際前瞻性的文章，甚至是圖片專題報道，這些都能作為求職者們贏在起跑線上的籌碼。

Whether you’re a recent graduate looking to further your education, a professional amid a career shift or a budding entrepreneur considering launching a startup, an advanced communication degree can help kick-start a long, lucrative career. Below, we’ve outlined three key career skills you’ll gain with a master's degree that can help you build a particularly enviable resume.

無論你是一名正打算深造的應(yīng)屆畢業(yè)生，還是一名正轉(zhuǎn)變職業(yè)方向的專業(yè)人士，還是準(zhǔn)備成立新公司的菜鳥企業(yè)家，熟練的溝通能力便成為你獲得長久而收入可觀的職業(yè)的敲門磚。那么下面的文章里，筆者為大家列出了三種能夠讓你從研究生學(xué)習(xí)里獲得的職業(yè)技巧，從而幫助你把簡歷進(jìn)行潤色，引人羨慕。

1.Digital-first communication skills

1. 數(shù)字為先的傳媒溝通技能。

Being able to effectively communicate is perhaps the most valuable skill for the modern workplace; being able to do so in a digitally savvy manner is particularly impressive.?According to a 2014 MBA(微博).com study, the top four skills employers seek in new hires are oral and listening skills, followed by written communication and presentation skills.

能夠得當(dāng)有效地與他人溝通交流，也許就是當(dāng)今的職場中最具價值的技能了;因為以較高的數(shù)字傳媒領(lǐng)悟性來做這件事情是非常引人注目的。根據(jù)MBA.com在2014年的一項研究表明，雇主最想雇傭的員工所具有的四大特質(zhì)便是聽、說能力，隨之便是筆頭書寫以及公開展示的技能。

Social media, which is a key marketing cornerstone for nearly any company, is another skill that many job seekers — particularly millennials who tend to be digital natives — may think they've perfected. Writing skills apply here too, and students pursuing a master's degree in most communication fields will learn the ropes regarding online brand management and much more.

社交媒體，作為幾乎每一家公司的主要營銷基石，也是許多求職者需要掌握相關(guān)技能的關(guān)鍵——特別對于想要成為數(shù)字原生代的千禧世代，也許他們都認(rèn)為自己早已勝任了。同時寫作的技能也同樣的情況，在傳媒領(lǐng)域深造研究生們學(xué)著去摸索網(wǎng)絡(luò)品牌管理以及更多的傳媒知識的前進(jìn)道路。

For professionals lacking a few key elements when it comes to written and verbal skills, continued education may be the perfect way to fine-tune these sought-after strengths. With courses like visual storytelling and multimedia storytelling, students learn the ins and outs of communication skills that extend far beyond the classroom.

對于缺少其中某幾項職業(yè)技能的職業(yè)人士來說，如果缺少的是書面和口頭表達(dá)的能力，深造也許就是以小小的努力獲取這些最遙不可及的技能的最佳途徑了。通過參與一些課程，比如以圖敘事或多媒體敘事，學(xué)生們能夠?qū)W到許多遠(yuǎn)遠(yuǎn)超出課堂的錯綜復(fù)雜的溝通技巧。

2.Ability to leverage interactive media/video expertise

2. 使用溝通媒體/視頻通訊的專業(yè)能力

Entrepreneurs and innovators who learn to not only embrace, but also capitalize upon the new media landscape are already several steps ahead. Video and visual content is a crucial part of many brands’ marketing plans for 2015 and beyond. Even outside of media roles, possessing video skills can be a major boost to nearly any resume in a creative field.

企業(yè)家們和發(fā)明家們學(xué)習(xí)使用媒體不僅限于擁護(hù)這種手段，還旨在能充分利用新媒體這塊寶地，而且早已比他人領(lǐng)先幾步了。視頻與視覺內(nèi)容在2015年甚至更長遠(yuǎn)時間內(nèi)，成為了許多品牌推廣的致勝一環(huán)。甚至除了媒體推廣的職能，具備視頻通訊技能也會成為創(chuàng)造力領(lǐng)域里幾乎每一份不可拒絕的簡歷的主要推動力。

For the creatively inclined, learning the fundamentals of visual journalism, documentary making, photography and more can provide insight into a wide spectrum of career options. In a media and brand landscape where storytelling is the trend of the hour, these skills will certainly provide a competitive advantage for any professional who can list them on a resume.

對于傾向創(chuàng)造力的層面，學(xué)會視覺媒體推廣的基本功，制作紀(jì)錄片，攝影以及更多的視覺技巧能夠為你擴寬職業(yè)選擇的視野。在一個媒體和品牌格局里，說故事能力作為首要技能的時代，簡歷上的這些技能確確實實能夠成為任何一個求職者最具競爭力的優(yōu)勢。

3.Knack for nurturing connections

3. 善于與他人打交道

The old mantra "it's not what you know, it's who you know" still rings true in the modern career path.In an increasingly globally focused, competitive career landscape, making and maintaining a carefully constructed web of professional connections is paramount. You never know where a dream job lead will come from: A communication studies class may be a doorway to a valuable mentor, or even a potential business partner. Graduate school is the ultimate time and place to learn and fine-tune the ability to effectively network, a skill that’s not only advantageous but also indispensable for any career.

有一句古老的話“不在乎你知道的是什么，而是你認(rèn)識的是誰”在當(dāng)今職場里的作用仍然不可忽視。在面向全球的日益發(fā)展的時代，競爭激烈的職業(yè)格局里，能夠創(chuàng)造并維持一個精心架構(gòu)的專業(yè)人士關(guān)系網(wǎng)絡(luò)至關(guān)重要。你永遠(yuǎn)不知道你的夢想職業(yè)從哪而降：而傳媒研究的課程就能夠為你打開一扇門找到最珍貴的良師益友，甚至是潛在的商業(yè)合作伙伴。研究生學(xué)院則是讓你學(xué)習(xí)并調(diào)整有效社交溝通能力的地方，這項技能不僅好處多多還是任何職業(yè)都不可缺少的技能。

These skills are huge advantages for candidates seeking full-time roles in a wide array of career paths — particularly media, marketing or communication. But they’re also valuable for entrepreneurs or anybody interested in launching a business. A good idea doesn't become a great business model without the right dose of communication acumen. Knowing how to effectively write, tell stories, nail the intricacies of visual content and market yourself is key — and an advanced degree may be the optimal way of not only gaining these skill sets, but also developing an invaluable professional network.

這些技能都絕對是求職者在寬廣的職業(yè)道路上找到全職工作的巨大優(yōu)勢，特別在媒體，市場營銷以及傳媒行業(yè)里。具備這些技能的求職者也是雇主和任何一位有意創(chuàng)業(yè)的人最視如珍寶的人們。沒有適度的傳媒技巧，即使主意有多好都不能推動企業(yè)到達(dá)成就的巔峰。了解如果有效地進(jìn)行書面和口頭溝通，理順錯綜復(fù)雜的視覺內(nèi)容并為自己包裝推廣都是關(guān)鍵，并且接受高等教育會是最佳的獲取方式，無論獲取的是這些技能，還是創(chuàng)建一個無價的專業(yè)人際網(wǎng)絡(luò)。